Company (Jay Ambe Trading) was established in 2015 as a super stockist of Samrat namkeen on whole of North Gujarat. Company was mainly doing trading, wholesaling , semi scale wholesaling, distributorship. Authorised dealer of FMCG products. Company also had two sister consult firms parallel working on same object. In 2018 turnover of whole Jay Ambe Group is around 35Cr.
It was always been a dream of company to step into multi brand retail chain. So with the current business company has started a multi brand retail with brand name of " CITY SQUARE MART". First store of company was started on Aug 2018 at Kudasan, Gandhinagar. Store has been inaugurated by Hon Dy. Chief Minister Shri Nitinbhai Patel saheb.
Kudasan store is having carpet area of 14,000 sq.ft. with more than 25,000 items. Store is having different sections with FMCG, Crockery, Garments, Shoes, Vegetables, Dry Fruits, Toys etc.